Citrine Vale Aesthetics — June Owner Report

The month in a sentence

Revenue was $43,900 in June, down from $49,600 in May. The drop wasn't about attention — the same number of people inquired both months, and it cost a little less to reach each one. It shows up further along: fewer consults were booked, a smaller share of those booked actually showed up, and fewer of those visits turned into a new patient.

The one piece of the month that moved the right way is membership. Active memberships grew from 117 to 121, continuing a pattern that's held for months even as new-patient counts swing with the season.

The numbers behind it

Revenue

$43,900

down $5,700 from May (11.5%)

How this was checked

Compared June and May in your booking system's June report: $43,900 against $49,600.

Part of the gap is fewer visits; part is a smaller average visit. The typical visit was $307.90 in June against $331.70 in May.

New patients

32

down 12 from May (27.3%)

How this was checked

Your booking system's June report counted 32 new patients in June against 44 in May. This is the sharpest drop of anything in this report — sharper than the drop in inquiries, bookings, or spend below.

Ad spend and cost per new inquiry

$5,317

down $169 from May (3.1%) — inquiries held flat at 154

How this was checked

Your ads account export shows $5,317 spent in June against $5,486 in May, with 154 inquiries counted in both months.

Cost per inquiry actually improved: about $34.53 in June against $35.62 in May. The soft month did not come from the advertising side.

Active memberships

121

up 4 from May (3.4%)

How this was checked

Your booking system's June report shows 121 active memberships against 117 in May. 7 people joined in June against 8 in May, and 3 cancelled in both months — steady, ongoing growth.

Consult show rate

72%

down 2 points from May

How this was checked

Your customer records show a 72% show rate in June against 74% in May, on 57 booked consults against 60. Fewer consults were booked, and a slightly smaller share of those booked kept the appointment.

Money on the table

Four people had a full consult and a specific price quoted, and the last attempt to reach them went unanswered. This is a list to review, not a list to act on without you.

Dawn Kucharski

Quoted for a treatment plan on June 10. A follow-up text on June 16 was never answered.

$2,340

Esme Flores

Two follow-up calls both reached a full voicemail box, with no callback since.

$350

Melissa Braithwaite

Quoted for a laser package on May 22. A follow-up text on May 26 was never answered.

$1,800

Omar Tran

Two follow-up calls both reached a full voicemail box, with no callback since.

$2,340

Total quoted and unanswered

$6,830

For your decision

Three open questions only you can close. Nothing below has been decided for you.

What is the real Botox price?

Two of your own written documents disagree. Your services and pricing sheet says $13 per unit, $11 per unit for Gold members. Your standing floor rules say $12 per unit before any membership discount.

$13 per unit ($11 Gold) — from your services and pricing sheet
$12 per unit — from your standing floor rules

Whichever is correct, the other document should be corrected so the desk isn't guessing.

Is this one patient or two?

Two customer records — one under "Katie Woolery," one under "Katherine Woolery" — share the same phone number but carry different email addresses and different visit amounts. They may be the same person recorded twice, or two different people who share a line. She's been held out of every count and total in this report until you confirm.

No Google trend this month

Your Google-sourced numbers — reviews, rating, and Google inquiries — haven't been refreshed since late May, before June began. Rather than show a flat or misleading comparison, this report leaves that comparison out entirely until the connection is refreshed.